What Does Mindfulness Have To Do With Marketing?
Merriam-Webster defines Mindfulness as the “practice of maintaining a nonjudgmental state of heightened or complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis; also: such a state of awareness.” In layman’s terms, it’s the practice of being completely present in the current moment. Easy, right?
This past Monday, I made the decision to go for a mid-day walk around my favorite lake. The Walden Pond of Nashville if you will. If you’ve spent any time in Nashville this spring, you know it’s rained daily for the past four months. A gloomy, and wet, evolution from the typical sunny spring we’ve grown accustomed to. Regardless of the rain, the trail was illuminated through the non-judgmental lens of mother nature. Soggy soil, rain drops falling from tree leaves, birds hovering low to catch perspective grubs, and mists of condensation eloquently lifted and swirled from the pavement.
It was magic. It was mindfulness.
Flash forward - 60 minutes. Back at my desk, completely recharged and inspired, I asked myself, how can I help clients experience this level of awareness? How do I help them find inspiration in nature and the awareness to appreciate raindrops that fall from leaves and land on their foreheads?
Honestly, I can’t.
Ya’ll need to get your butts to the lake and take the journey yourselves. But, what I can create, is the space and time to give them this option.
It’s clear that advertising and engaging digitally is the future of marketing. No one is going to argue this fact. According to Entrepreneur.com, the average person spends 116 minutes on social media a day. Mind(full) Marketing is here to authentically bring awareness to your brand and your mission so you don’t have to think about algorithms, meaningful interactions, how to use your ad manager, or how to add a dancing Jerry Seinfeld GIF to your Instastory. I want to help you find the time and clarity to do the things that bring your business success while helping you be more present as an entrepreneur and as a human.
Mind(full) Marketing is here to remove the occupational burden of digital marketing and social media so you can create the space and time where you need it most. Or, more eloquently stated, Mind(full) Marketing allows you to “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson